The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer

Author:Paul Roetzer [Roetzer, Paul]
Language: eng
Format: mobi, pdf
ISBN: 9781118883587
Publisher: Wiley
Published: 2014-07-22T14:00:00+00:00

Smartphones, which account for 38 percent of daily media interaction, keep us connected and are the most common starting place for online activities.

Computers, which account for 24 percent of daily media interactions, keep us productive and informed and are most often the starting point for more complex activities, such as managing finances.

Tablets, which account for 9 percent of daily media interactions, keep us entertained, are primarily used at home, and are the most common starting point for shopping and trip planning.

Television's role continues to change. While it has the longest average time spent per interaction among the four screens—television is 43 minutes, PC/laptop is 39 minutes, tablet is 30 minutes, and smartphone is 17 minutes—77 percent of TV viewers use another device at the same time in a typical day. Television shows and advertisements trigger actions on other devices, but the television rarely commands the viewer's full attention.

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